A powerful marketing tool is naming something, whether it’s a product, a process, or a website. Your page will have a unique identity that makes it easy to recognize customers and staff. Every page of your website must have a compelling and clear title tag. This tag is the name of each page on your website.
Attention-grabbing title tags will help you stand out among the rest. Before we dive into the details of how to create a great title tag, let’s first define what a tag is.
Title tags are HTML elements that allow you to specify the page title. These tags appear in search engine results with a blue clickable headline. Your title tag copy must be clicked because it will drive traffic to your site.
These tags have a direct impact on SEO. When ranking your website, Google’s algorithms take into account the title tags of your pages.
Title tags are important for other reasons, including web browsers and social media. Your title tag will be displayed on the top tab of your web browser, making it easy for your audience to identify the page. Social media platforms will use the title tag to determine what they display when someone shares a link.
How to Write a compelling title tag
Now that you know what a title tag is and how important it is, here are some tips to help you create one that does its job, which is to give your page a distinct identity and ultimately generate clicks.
You’ll need to ensure that your title tag:
- Straightforward and concise. Avoid passive voice or abstract description. Both search engines and the audience are looking for clarity. Your audience is interested in the content of the page and its benefits. Google’s algorithms are also aware of what your audience is looking for. It’s important to write clear, straightforward copy that will satisfy both audiences.
- Short and sweet
- A title tag should have a character count of around 60. The exact number can vary depending on browsers, search engines, and social media platforms, but anywhere in this range would be ideal. Power Digital does not recommend exceeding the 60-character limit, as it can reduce click-through rates and decrease the user experience.
- Benefit driven
- Many marketers have a bad habit of creating copy that’s company-centric and focuses on the features or benefits of the product. There is a place and time for this kind of copy. However, your audience will want to know what it has to offer them upfront. The best way to achieve this is by crafting copy that is based on benefits. Ask yourself, “Why would I click on this link?” What will I gain from it?
- Power words
- Power words are powerful. They grab the attention of readers and make them want to read more. Look at your title tag to see if it contains words that evoke emotions or grab attention. You may want to spice up your title tag if it isn’t grabbing attention.
- Keywords strategically
- Google crawls and indexes the entire site, but it looks at your title tag in order to understand what your website is about. Use your targeted keywords in the title tags of each page. This will help you connect with your audience and improve your ranking for these keywords.
You should avoid using keywords in places where they are not relevant.
Wrapping up
The title tag is only 60 characters long, but it’s a powerful piece of content in terms of SEO and conversions. Use the most recent best practices to craft title tag copy. This will help you ensure that your page ranks higher in search results and gets the clicks you deserve.