Information is essential for every business to stay competitive.
1. Description of your business
2. Analyse your competitors
3. Complete Marketing Plan
4. Wait! What was number three?
The Complete Marketing Plan ….What an Interesting Idea!
You might say that your business is malnourished if you’re a Digital Marketing Agency without a Video Marketer. You have a lot of other nutrition to feed your marketing giant, but not the most attractive treat.
What’s the difference if you already have someone in your company who is a video specialist? A Video Producer and a Video Marketer are two different people. A Video Production person is familiar with all the tools needed to produce a video. Video marketers are not only familiar with the tools but also how to assist your clients from the beginning. They know where to start. They must be present when your marketing plan is being created. It would be best if you had someone who is well-versed in all aspects of Video Marketing.
If you are looking to hire a Video Marketer to join your team, there are a few things to look out for. Look at their work first. Does it look professional, and do they know what to say? What is their previous experience with clients?
Second, have they helped create a Video Marketing Plan? They have taken a video concept through to its completion and implementation. Have they launched videos on YouTube, LinkedIn, and Facebook?
It’s possible that you already have someone on your team who is qualified for this role. You may not find the perfect candidate, but they will know how to create a video. They understand why the video is needed, how to make it, and what to do to market it.
A leader is someone who can bring strength to the table when looking to maximize performance.