Any new blog should aim to increase traffic to your site by improving its ranking on SERPs. There are many SEO tools and techniques that you can employ to achieve this.
Search engine optimization (SEO), also known as search engine optimization, is a term that includes index, index, and many other words. You might have questions about nofollow and follow links if you’re new to SEO. This post will give you all the information you need on this subject.
The Relationship Between Links and SEO
Referrals are a simple way to look at backlinks. More people referring to your site will lead to more visitors. If other websites link to your site, you will rank higher on Google. Google’s algorithm interprets a credible website posting a link to your site as a positive review. Google’s algorithm is saying, “If everyone does it, then it must be good.”
SEO is a term that refers to the credibility of links. The link’s credibility varies depending on the authority of the website that posted it. A backlink from The New York Times will give you more link juice than one from a lower authority website.
What is a follow link?
You should know that links can be categorized into two types: Follow and Nofollow.
Follow links lead to another website. These links improve SEO because they boost link juice, letting Google know your page is valuable, popular, and of high quality. These links are found in the HTML code of a site and are accessed by Google’s search bots. This is an example of a good HTML Follow link:
What does a NoFollow Link mean?
Nofollow links do not affect your search ranking, SEO, or link juice. Nofollow HTML tags inform search bots you do not want them to recognize a particular link. Human internet users can still follow the links and drive traffic to your site. This is how they appear in HTML.
Link Text
Nofollow links do not negatively impact your website. The opposite is true. Google respects Nofollow tags because they reduce bad or untrustworthy material. Nofollow links can be used to filter spam from public forums, comment sections, and other areas prone to it. Social media profiles are also followed by websites to prevent people from leaving links everywhere.
Would You Use Nofollow Links From Another Website?
When using nofollow links, they are typically used:
- Content created by users, such as in public forums or comment sections. Spam and untrustworthy content thrive in these areas.
- Nofollow links for paid links: If you have paid for links such as reviews or assessments of quality, nofollow them.
- Press Releases
- Advertisements and Sponsors
You should not use Nofollow links just because Google does not give them any link juice. This still brings traffic to your site. Think of Nofollow links as a personal way to refer people instead of shouting about it.
How to Identify if a link is a follow or no follow
It’s not difficult to do, even if this is your first time.
Click View>Developer>View source if you are using Chrome. You can also choose Inspect Element by right-clicking.
Click Edit>Find, and then type “nofollow” in the search box. This will highlight the Nofollow links on that page.
You can install third-party browser extensions that automatically show follow/nofollow hyperlinks in real time if you want to keep an eye on Nofollow Links.
SEO Benefits of Following Links
Google will see that you are not the only person who believes your website to be credible. The SEO result will be that linked pages have a higher chance of ranking in SERPs.
SEO Benefits from NoFollow Links
In today’s digital world, not having a Nofollow code on inbound links can look a bit suspicious. It would be best if you did not dismiss Nofollow links. It is important to maintain a balance between the two.
Nofollow links don’t help you rank on Google, but they can generate leads, boost conversions, and increase brand recognition. Because Nofollow links are not as important to your SEO as Follow links, you should concentrate on building links that increase brand authority and build trust with your target audience.
Which is the best SEO strategy?
The question is not which one works better but how they both impact SEO differently. Use Nofollow links for websites that will not help your SEO efforts.
Wrapping up
Inbound links to your site from a popular publication are a great way to increase SERP traffic. It’s not easy to get these backlinks — you can’t make people refer.
Don’t underestimate Nofollow links if you can’t get the juicy Follow links. Although they may be smaller, they can still get your brand seen by the right people. To build trust using Nofollow links, make sure the pot at the end of the rainbow is filled with gold. Make sure that your links are leading to high-quality content.