41 Types Of Marketing Your Brand Can Invest in

Digital marketing, like many others in the industry today, was created in the 1990s. The industry has grown at an incredible pace and now offers many other types of marketing.

Every brand can combine these strategies to reach its target audience.

Continue reading to discover the best types of marketing available today.

Different types of marketing

1. Traditional Marketing

Traditional Marketing is brand promotion through offline channels that existed before the advent of the internet. Think billboards and flyers as well as radio spots.

Information was not as readily accessible or easily available, so traditional marketing relied heavily on outbound strategies like print, TV ads and billboards.

1. Outbound Marketing

Outbound Marketing refers specifically to intrusive promotions such as cold calling, email blasts, purchased lists, or print ads.

This marketing strategy is known as “outbound”. It involves pushing a message to consumers to increase awareness about your products or services, regardless of whether they are of interest to you.

1. Inbound Marketing

Inbound marketing is focused on attracting customers and not interrupting them. Most inbound marketing strategies fall under digital marketing because consumers can conduct research online and make their buyer’s journey.

Three pillars are the foundation of inbound: Attract and Engage, Delight, and Enjoy. You want to create valuable content and experiences that resonate with your audience and then attract them to your company.

Next, engage them using conversational tools such as email marketing or chatbots. And, of course, continue to provide value. You can also continue to be an expert and empathetic advisor.

1. Digital Marketing

Digital Marketing is the antithesis of traditional marketing. It uses technology that doesn’t exist previously to reach new audiences. This type of marketing includes all marketing that is done online.

To connect with customers, current and future, businesses use digital channels such as email, search engines, social media and websites.

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1. Search Engine Marketing

Search engine optimization (or SEM) includes all strategies that ensure your business appears on search engine result pages (SERPs). SEM can help you get your business to the top spot for a keyword search.

There are two types of SEM: search engine optimization for organic search results and pay-per-click advertising for sponsored search engines results.

SEO is a process that involves creating content for search engines to index.

Pay-per-click (PPC) SEM is where you bid on keywords to have your ads appear through platforms such as Google Ads. To make managing PPC campaigns easy, there are ads management tools.

1. Content Marketing

Content Marketing is an important tool in digital and inbound marketing. It’s one of the most effective ways to reach your target audience.

This involves publishing and distributing content to your target audience via free and restricted channels such as blogs, social media platforms, videos, ebooks and webinars.

Content marketing is about helping your audience on their buyer’s journey. Before you make a purchase, first identify the common questions and concerns that buyers have.

Create an editorial calendar that will help you manage and create content. To make publishing simple, it is good to use a Content Management System (CMS).

1. Social Media Marketing

Brands can use platforms such as Facebook and Instagram to promote their business and connect with customers deeper.

Two things are crucial to social media success: consistency and relevant content.

Social media is not a place where people go to buy something. It’s important to promote your brand while also entertaining. Your brand will be that much closer to winning a customer by using compelling images and captions that inspire your audience to share, like, and comment.

Let’s get on to consistency. It’s what keeps followers coming back. If they don’t see your brand on their timelines, how can they become invested in it? There are many social media tools to make it easy to publish content across multiple platforms.

1. Video Marketing

A 2021 Yowl survey found that 87% of marketers believe using videos in their marketing strategies positively returns on investment. Video can increase brand awareness, convert leads, and close sales, regardless of whether it’s for your website or YouTube channel.

You can even analyze, nurture, score, and score leads using video marketing applications based on their activity.

1. Voice Marketing

Voice marketing uses smart speakers such as Google Home and Amazon Alexa to provide value to your audience and answer their questions about topics of interest.

You can optimize your website for voice searches by including the correct keywords. However, it is also possible to get creative by creating a Google home action or Alexa skill.

Uber, for example, created an Alexa skill that allowed users to ask for a ride by simply speaking. TED created a feature that enabled Alexa users to play TED Talks based on speaker, topic or tone.

1. Email Marketing

Email marketing connects businesses to prospects, leads and customers via email. Email marketing can be used to build brand awareness, drive traffic to other channels and promote products or services or nurture leads towards a purchase.

Email regulations such as the GDPR or the CAN-SPAM Act require that brands follow responsible commercial email practices. These guidelines boil down to three principles.

• Only send emails to people who expect to hear from you. I.e. They’ve chosen in.
• Subscribers should be able to opt-out easily
• When you make contact, be honest about who you are.

With this in mind, you need to plan how to build your email database — the list of people you can send emails to. Lead capture forms are the most popular method. 

To send, track, monitor, and analyze the effectiveness of your email campaigns, you will need email market software. You may also consider email automation software that sends emails based upon triggering criteria to enhance your email strategy further and increase productivity.

Take the free email course from HubSpot Academy to learn all about email marketing.

1. Conversational marketing

Conversational Marketing allows you to have one-to-one conversations with customers across multiple channels. It’s more than live chat. It extends to texts, phone calls, Facebook Messenger, and other channels.

1. You’ll need to identify the channels that your audience is using before you can get started. However, managing multiple channels with minimal response time, miscommunications, or productivity loss is the challenge. It’s crucial to use these channels. Conversational marketing tools ? To streamline your efforts, you can use a unified email address. Buzz Marketing

Buzz Marketing is a viral marketing strategy that uses creative content, interactive events and community influencers to generate word of mouth marketing and anticipation for a product or service a company is about to launch.

BuzzFeed marketing is most effective when you reach influencers early on and plan to generate buzz around your brand. You can track your results by investing in social-listening software.

1. Influencer Marketing

Influencer marketing aims to tap into a community of social media users. Influencers are experts in their field and have earned trust and loyalty from the audience they serve.

First, create your influencer market strategy. Next, define the type of influencer that you are targeting. To ensure that your strategy and budget are aligned with the criteria you have created for your influencer, click here. Consider their niche, their current metrics, and the size of their audience.

You can search for influencers from there and reach out by:

• Reach out to people via social media.
• Use an influencer marketing platform.
• Hire an agency to conduct the outreach and research for you.

1. Acquisition Marketing

Your goal with any marketing strategy is to retain and attract customers. Each type of marketing is focused on a particular stage in the buyer’s journey. Acquisition marketing is focused on the attraction and conversion phases to convert strangers into qualified leads.

It is different from other types of marketing because it goes beyond the marketing team and often involves collaboration with customer service or success teams. Why? Why? Because happy customers are the greatest promoters.

There are many ways to make a website a lead-generation engine. These include offering freemium products and education hubs.

To facilitate the transfer between sales and marketing, it may include a lead optimization strategy.

1. Contextual marketing

Contextual marketing targets online users using different ads on websites or social media networks based upon their online browsing habits. Professionalization is the best way to make your contextual marketing efforts more effective.

Combining powerful marketing tools with CRM can make a website feel more like a “choose-your own adventure” story. This allows the user to find the relevant information and take the appropriate actions.

Contextual marketing requires planning and strategy. Get started by accessing HubSpot’s contextual marketing course.

1. Marketing Personalized

Personalized marketing is a way to provide a customized marketing experience to every person who comes across your brand.

It can be as easy as including a user’s name as a subject in an email or even sending product recommendations based upon past purchases. Software products such as Versium allow marketers to target B2B and B2C customers using powerful audience insights.

Although it may seem a little creepy, most shoppers are okay with it if it improves their shopping experience. According to a 2019 Smarter HQ survey, 79% of consumers believed brands knew too much. However, 90% were willing to share information about themselves and their preferences to make shopping easier, cheaper, and more enjoyable.

1. Marketing Brands

Brand marketing shapes the public perception of your brand and creates an emotional connection with your target market through storytelling, creativity and humour.

This is where the goal is to provoke thought and stimulate discussion, so your brand is associated with positive sentiment and is retained.

You must get to know your buyer persona so you can begin brand marketing. It is important to understand your market position and how you differ from other competitors. These can help you to define your values and stand for.

1. Stealth Marketing

Stealth marketing is when brands market their products to people who aren’t aware they are being targeted. Imagine if you are watching television and notice a brand-named product in the shot.

Before the ad disclosure regulations were implemented, influencers used stealth marketing to promote sponsored products.

This marketing strategy must be aligned with the brand’s values and brand identity to succeed.

1. Guerrilla Marketing

Guerrilla marketing uses bold and clever brand activations to increase brand awareness in high-traffic locations.

Guerrilla marketing can be described as altering urban environments or promoting at live events without the permission of sponsors or organizers. It also includes public stunts and treasure hunts.

It is a cost-effective and efficient way to get widespread attention. It can also be misunderstood or disrupted by weather, law enforcement, or any other external factors.

1. Native Marketing

Native marketing is when brands adapt their ads to the look, feel, and function on the platform where they will be published.

Brands often collaborate with publishers to create and distribute sponsorship content to their audiences. It is hoped that by using the editorial expertise of the brand and creating non-disruptive ads it will increase conversions or brand awareness.

A recipe blogger might have McBride Sisters Collection guest post titled “The Best Wine Infused Desserts for the Holiday Season.”

Native marketing is best done by reaching out to media publications directly or using a native advertising network to help you find and place ads.

1. Affiliate Marketing

Affiliate marketing is when a business pays a commission to another brand. This is called affiliate or affiliate partner.

This is a popular tool for influencers, but it can also be used to promote brands’ products and services.

Affiliate marketing can be a great way for you to leverage marketing assets that have already proven successful, such as a website with leads or a engaged social media network. You can promote a brand or product that is closely aligned with yours, but not competing with it, by choosing affiliate marketing.

It’s also a cost-effective way to spread brand awareness and an alternative to influencer marketing. To generate more revenue, you can leverage affiliate marketing . The best thing about affiliate marketing is that each business can create its own rules for launching an program.

1. Partner Marketing

Partner marketing (also known as co-marketing) is a collaboration between brands that involves them working together on a marketing campaign, and sharing the results. This is a powerful tool for lead generation that allows brands to reach a new audience.

It is essential that brands align their goals and offer products or services that are complementary to each other.

1. Marketing Products

Product Marketing is more than just what it sounds. Product marketing is more than just taking pictures of products and launching campaigns. It is about driving demand for a product, as well as its adoption, through positioning, messaging and market research.

Product marketers are at the intersection of product, sales, marketing and customer success teams. They collaborate with all departments to enable sales and develop aligned marketing strategies.

1. Account-Based Marketing

Account-based marketing (ABM), a marketing strategy that is hyper-focused, treats each prospect or customer as their own market. Marketing teams create content and host events to target the account’s people, not the entire industry.

This strategy allows brands to create customized campaigns for their ideal customers and to dedicate their resources to prospects who exhibit high-intent behavior.

Here are some ways to get started:

1. Identify key accounts
2. Make sure to use the most important issues in your messaging
3. Hub Spot’s introductory ABM lesson will show you how to make that message a reality.

You can find ABM software that will help you.

1. Customer Marketing

Contrary to acquisition marketing, which focuses on acquiring new customers and customer marketing, it focuses on maintaining your existing customers. Your goal is to make your customers happy with your product and provide excellent customer service so that they become brand advocates.

Brands can reap the benefits of investing in this type of marketing because it is more expensive to acquire customers than it is to retain and upsell them.

It does depend on continuous improvement of customer experience. The impression that you leave behind with customers after providing service.

This can be done in a few simple ways: eliminate friction in customer service, provide self-service resources such as online knowledge base and use customer service software to automate and manage interactions.

1. Word-of-Mouth Marketing

Which opinion do you trust most: A friend’s or a company’s? It’s obvious.

Word-of-mouth marketing has such a powerful effect. Although you cannot force it, there are ways to position your brand so it is easier.

• Create viral, shareable content
• Referral and loyalty programs.
• After providing a product/service, request reviews.

1. Marketing Relationships

Relationship Marketing is a form of customer marketing that focuses more on building deeper and more meaningful relationships with customers in order to build brand loyalty.

It is not about short-term sales wins or transactions, but rather creating brand ambassadors who will help promote the brand.

This is possible by making sure that you are able to delight customers who are already happy with your brand. To find these customers, you can start by using customer satisfaction software.

Next, think of ways to make them raving fans. You can ask them to leave testimonials, take part in case studies, or help you reach your goals in another way.

1. User-generated marketing

User-generated marketing allows businesses to leverage their audience for marketing material creation.

You can do anything, from a hashtag challenge on social media asking users to create a jingle to asking users to share photos or videos with your product or service.

It’s a great tool for brands. It is cost-effective, connects with your audience and raises brand awareness.

1. Marketing on Campus

Brands target college students and their peers are better than anyone to market to them.

Campus marketing refers to the promotion of products and services on campus. This often involves brand ambassadors, who help spread awareness about the business.

Campus marketers will often be seen promoting their products at booths and hosting events. They also give away giveaways.

1. Proximity marketing

Proximity marketing is highly targeted and local marketing that makes use of users’ locations to promote relevant products or services.

You might receive an email notification if you pass an ice cream shop while you are walking. There are several ways you can use proximity marketing.

• Bluetooth beacons
• Wi-Fi
• QR codes
• NFC
• Geofencing

It can be used by brands to create treasure hunts, retarget users that haven’t made a purchase, and learn more about the user behavior.

1. Event Marketing

A new product launch event is coming up. How do you get your target audience to attend an event that launches a new product? Event Marketing is the answer.

Brands need to develop a promotional strategy and creative assets to build anticipation.

A workshop, seminar or trade show is a way for brands to connect with their target audience and establish lasting relationships.

32 Experiential marketing

Experience marketing is a combination of in-person and virtual experiences, interactions, and interactions that create lasting emotional connections between a brand’s target audience and the brand.

Event marketing is now one step further. The goal is to make the experience memorable for attendees and give them something they can take home after the event. Independent HubSpot research found that 61% of respondents to a survey said that experiential marketing was one of their most successful strategies.

HubSpot strives to make the INBOUND conference a memorable experience. This includes networking opportunities, happy hours, food truck lunches and other immersive experiences. INBOUND is no longer a conference. It’s a celebration.

1. Interactive Marketing

Interactive marketing creates dialogue between brands and their audience through trigger-based marketing strategies. Based on user behavior, the brand adapts its approach.

Let’s take, for example, a bookstore website where you are looking for a memoir. You might see suggestions for memoirs by other authors the next time you log in. This strategy adapts to the needs of consumers and meets them where they are.

34 Global Marketing

Global Marketing is the process that scales your marketing efforts to reach global audiences. It takes a lot of market research to find the best place for a product or service to resonate with customers and to market it in order to achieve business goals.

Let’s say you have a German food company. The team may need to make changes to their menu, packaging, pricing, advertising, and pricing if they decide to expand to the United States.

35 Multicultural Marketing

Multicultural Marketing is the creation and execution of a marketing campaign that targets people from different cultures and ethnicity within a brand’s overall audience. 

This involves deep research to determine the needs and values of these communities and then determining the best messaging to appeal to them.

36 Marketing Information

Informative marketing is a type of marketing that emphasizes facts more than emotions.

This marketing tactic emphasizes how your product’s benefits and features solve customers’ problems, and compares to other competitors.

1. Neuromarketing

Neuromarketing uses neuroscience to predict consumer behavior and gain insight into their decisions.

Neuromarketing studies may include tracking eye movements and brain scans. They can also be used to track physiological responses to marketing stimuli.

38 Persuasive Marketing

Unlike informative marketing, persuasive marketing taps into users’ emotions. It is designed to cause an audience to feel something and associate those emotions with a brand.

Many techniques can be used to persuade consumers to buy a product or service, such as the scarcity principle and adding.99 to a cost.

It only works if your buyer persona is understood and you know what resonates with your target audience.

1. Cause Marketing

brands can promote their products while being connected to social issues throughcause marketing. Your favorite brand might advertise that purchases from them will result in a donation.

It could also extend beyond the campaign. Some brands align their entire brand identity with a specific issue. Civil, a luxury jewelry brand, donates 20% to entrepreneurs and founders who are underrepresented.

Before you can start cause marketing, whether it is temporary or long-term, you need to answer three questions:

1. What are the most important causes for my brand?
2. How can we use our position to help these causes?
3. How can I tell my customers and prospects about our efforts, and encourage them to take part?

40 Marketing Controversial

Controversial Marketing uses controversial topics to attract attention to marketing campaigns. It does not aim to divide audiences but grabs their attention and sparks discussion.

This approach has its pros and cons. It has the potential for virality and to generate buzz about your brand. There is a chance that your brand image will be negatively affected by this and you may lose potential customers.

41 Field Marketing

Field selling is a traditional marketing method that promotes your products and services to your target audience. This can be done by giving product demos or distributing product samples.